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Posted: Wed 12:52, 23 Oct 2013 Post subject: At the start of the decade |
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At the start of the decade,[url=http://www.ktbruce.co.uk/hollisteroutlet.php]hollister outlet[/url], the major cosmetic companies and fragrance designers were responsible for the fancy perfumes that were in all the major department stores. The shelves were stocked with brands like Estee Lauder,[url=http://www.giuseppezanottipaschere.com]giuseppe zanotti pas cher[/url], Chanel,[url=http://www.ktbruce.co.uk/mulberrysale.php]mulberry outlet online[/url], and Guerlain. To market their products,[url=http://www.thehygienerevolution.com/hollister.php]hollister[/url], companies would often get celebrities to endorse their products. But now, its not enough to endorse another companys product. The trend in Hollywood is for every star to have their own brand of designer fragrances.
Do The Celebrities Actually Have A Hand In Things,[url=http://www.osterblade.com]moncler sito ufficiale[/url]?
Different celebrities are involved in the production of their line of fragrances to different extents. Some are involved in every aspect from conceptualization of the kind of scent they wan their line to smell like, to the marketing of the final product. Others simply allow professionals to design their fragrances and then they simply give their consent to sell the final product.
An example of the first is Celine Dion,[url=http://www.ktbruce.co.uk/hollisteroutlet.php]hollister sale[/url]. She says she was involved in every aspect of the design of her perfume. This doesnt mean she donned a lab coat and actually mixed the vials of scent like a mad scientist. But she was involved in the development process that decided exactly what kind of scent she wanted to manufacture,[url=http://www.sandvikfw.net/shopuk.php]hollister outlet[/url]. She also helped designed the bottle and the marketing of her brand of fragrances,[url=http://www.fibmilano.it]woolrich outlet[/url].
Having once had a job behind a cosmetics counter, Jennifer Lopez is another celebrity that had a hand in her brand of designer fragrance. She had the experience to know exactly what she wanted and is credited by the cosmetic company as having added the hint of sake scent that is the proverbial cherry on the cake. She even designed the bottles with a small pretend diamond ring or necklace as a tribute to her love of jewelry. Being involved to this level allows her to make sure the perfume truly reflects her personality.
On the other hand,[url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url], there are celebrities who are not so involved in the production of their designer perfumes,[url=http://www.casa-polis.com/woolrichdoudoune.html]doudoune woolrich[/url], like Paris Hilton. She isnt involved with the design of her perfumes, but is involved with their marketing. Without her infamous name on the bottle,[url=http://www.osterblade.com]moncler outlet[/url], who would take the time to look twice at her fragrance when there are countless other so the shelves of department stores.
Celebrity Designer Fragrances Grow In Popularity
As time goes on the sales of celebrity fragrances are growing in leaps and bounds. When they were first introduced, many critics felt they were just a fad. But they have withstood the test of time,[url=http://www.jeremyparendt.com/Barbour-Paris.php]barbour france[/url], and with celebrities such as Sarah Jessica Parker and Britney Spear joining the ranks, they are sure to remain predominant for a long time to come.
The Newest Trend: Celebrity Designers Fragrances
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