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Posted: Fri 15:09, 18 Oct 2013 Post subject: barbour pas cher soldes Email Marketing - Where Co |
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Delivering Great Content in Your Email Marketing
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By offering your prospects valuable information about your field, they will begin to see you as an expert in your niche, and when they do have a question, your name will spring to mind. Make sure that when you receive that question you are very thorough in answering it, because they are in essence interviewing you. If they like what you answer and how you answer, you may have just gained a customer, and if not, they may still be sizing you up.
2.Keep Promises
Any time you make a promise it is important that you keep it. As a business owner, you are marketing your brand as well as your product. You want the customer to be comfortable dealing with you and your company, and that is what your brand represents. So make sure that your email reflects your brand.
When you promise to send information to a prospect send information. If a prospect signs up for a newsletter, then deliver a newsletter. If instead you simply bury them in sales material, you are breaking a potential customer�s trust, and they will very [url=http://www.shewyne.com/peutereyoutlet.html]peuterey outlet[/url] likely never do business with you in the future. So if you make a promise, the honor it.
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Remember that the point of your email marketing campaign is to make friends with your future customers. With each contact, you are becoming more familiar, so when you write to them, make sure that you speak in [url=http://www.lcdmo.com/hollister.php]hollister france[/url] a language that they are comfortable with. If your industry has a short hand language or uses a lot of buzzwords do not use them in your emails. Speak in plain English that your prospects will understand and feel comfortable with.
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