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Unfortunately there has now developed a separate language thathas become exclusive to the Internet and it has had the effectof scaring many people away from active use of the net. It istrue that there has been a phenomenal increase in business onthe net but in many cases the use is restricted to e-mail andbasic research for papers or reports. Many individuals need avery precise explanation or understanding and yet while they aresurfing around the net they come across a word such as "e-zines"(which means a newsletter sent through e-mail) and now theirenthusiasm is tempered. This is not to suggest that people usingthe net are linguistically challenged in some way. They merelywant to understand the language without having to resort to atechnical dictionary.
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This kind of democratization of the Internet is also necessary.Why should a potential user, especially someone who wants to setup a web page, but who does not necessarily possess thetechnical expertise, be faced with phrases that talk of "switchoff the external CPU cache in your PC's Bios" or "paid-rank"search engine." This is a case where the old "kiss" (keep itsimple stupid) would prove effective.
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Words, or rather the control of words and hence the control oflanguage, have given one a sense of power. If some languageconfuses, then there may be the impression that one is somehowsuperior over someone who does not understand the language. Thisis the great democratizing feature of the Internet.
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