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Posted: Wed 10:26, 28 Aug 2013 Post subject: giubbotti peuterey About Lean Manufacturing |
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Lean management doesn't sit well with investors, senior executives, board members, sales people, or [link widoczny dla zalogowanych] marketing people. It's generally perceived as simply an attack on waste. These [link widoczny dla zalogowanych] people don't understand it greater potential on strong focus on [link widoczny dla zalogowanych] the customer and in [link widoczny dla zalogowanych] the distribution pipeline. More than anything else, lean manufacturing offers a response to customer demands that are flexible and rapid. However, it also requires some accounting practices that discourage rapid delivery for usage by the customer. The marketing people's valued role is in only in the planning stages, first inside the company and then to the customers in the external value chain.
There are many different [link widoczny dla zalogowanych] ways for manufacturing to get lean and some good reasons for doing so. The people who support lean manufacturing believes the way to do it is to reduce waste. In addition, from a marketer's point of view, it should stay there. From their perspective, being lean means less supplies of product to sell and a smaller budget to sell them.
In actuality, lean manufacturing represents itself correctly and broadly. Lean's mandate is to provide less unpopular products, higher availability of what's selling, and a rapid and flexibly response.
Lean's customer focus once was well understood. In the early 80's [link widoczny dla zalogowanych] the basics of lean were [link widoczny dla zalogowanych] unveiled and it rapidly [link widoczny dla zalogowanych] became a hot topic in the Western world. [link widoczny dla zalogowanych] Japan had demonstrated an incredible ability to increase production, quality, and flexibility at a reduced cost.
There are three reasons why lean shifts its attack to waste. The first is the method that accounting averages. Specials that have a long lead time are often under priced, while the standard models are overpriced. In either case companies lose money. This can be somewhat corrected by costing that is based on activity. This assigns [link widoczny dla zalogowanych] the additional costs, and the accompanying higher prices, to products that are slowed down while they are being delivered to the paying customers, in production, the supply chain and in engineering.
The second reason is that accounting treats inventory as though [link widoczny dla zalogowanych] it's an asset. This is true if it's the right product at the right time, and if it's processed and delivered on time. With lean management, the reduction of inventory only happens as a result of problematic and long lead times and is only resolved so that right quantities of the right products can flow both rapidly and smoothly.
The third reason is the waste reduction is taught easily and is also easily measured and will [link widoczny dla zalogowanych] result in a more rapid response. However, other methods do as well including collaboration up and down the value chain, customers and suppliers, less culling, large capacity eating products, and simplifying the design of the products. However, all of these methods are hindered by the way that traditional accounting distorts the process of decision making.
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