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Monitor Your Competitors: With increasing completion and more companies being on the internet, it is the norm to see click fraud happening between competition. There are companies that are bad enough to want to use fraudulent clicks against the competition. This is why you should track those advertisers who have your same keywords because they could potentially use click fraud against you. There are many different tools that can be used to determine if click fraud is being done and if it is done by your competition.
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