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Here are some basic facts about small businesses: over fifty percent of all newly created small businesses have gone belly up within five years, and most of those that survive are [url=http://www.jeremyparendt.com/jimmy-choo.php]jimmy choo paris[/url] just barely doing so. They limp along, year after year, making just enough of a margin to stay in business but never managing to generate enough capital for the improvements, upgrades, or expansions that would allow them to move to the next level. But there are, of course, also new small businesses that seem to be super-charged. They may begin with one or two people working out of a home office, garage, kitchen, or even a local coffee shop, but the next thing you know they're employing dozens or even hundreds of people and their offices or products are everywhere.
What makes the difference? Why do some small businesses take off while others languish or die? This is obviously a huge question and there are plenty of small business gurus who make a great deal of money selling all kinds of answers. But there is one part of the answer that is simple and clear: in order to succeed, a small business must have an effective system of [url=http://www.jeremyparendt.com/jimmy-choo.php]jimmy choo chaussures[/url] contact management.
Why Small Businesses Need a Contact Management System: It's surprising how many small business operators are trying to manage their contacts--with clients, suppliers, sub-contractors, team members, and more--with little more than the Contacts function on their smart phone and the In Box of their email server. In fact, some are trying to get by [url=http://www.shewyne.com/hoganoutlet.html]hogan outlet[/url] with nothing more than a wallet bursting with business cards they've collected and a good old fashioned day/date book. If you are blessed with a very good memory, this kind of "system" may suffice to just barely keep your business afloat. But it is obviously inadequate for any business that hopes to grow and thrive. Most office suites do come with a few standard contact management tools, which are often pre-installed. At the same time, most email systems also include a few contact management basics. But are these routine default systems adequate for a small business? Usually not. They do have some marginal utility for tracking names and addresses, but the lack of integration with other systems is problematic. A full-featured contact management system is essential for a small business.
To see why, think about a few of these kinds of scenarios.
1. You come across a name and some contact information, but you can't for the life of you recall who the person is or what kind of business, if any, you did with them.
2. You would like to engage in up-selling or cross-selling to some of your existing clients but you have to riffle through old records to recall what products or services they have already purchased.
3.Every time you need to compile a grouping of your contacts--by area in which they live, products or services they have purchased, services they offer, companies for which they work, etc.--you have to manually make your way through your entire contact list (and you're very [url=http://www.gotprintsigns.com/abercrombiepascher/‎]abercrombie pas cher[/url] likely to miss someone).
4. You would like to send targeted promotional materials or announcements of special opportunities to some of your clients, but you have no simple way of generating a list of only those clients for whom the materials are relevant. So you either don't send the materials at [url=http://www.shewyne.com/woolrichoutlet.html]woolrich outlet[/url] all, or you incur unnecessary costs sending them to all of your contacts.
These are just a few of the kinds of problems that confront a small business operator who is trying to get by without an adequate contact management system. it's easy to see how these kinds of problems can seriously hobble a small business. They result in lost opportunities to generate new clients, lost opportunities for sales to existing clients, and tremendous drains on time and resources.
It is clear, then, that any small business that [url=http://www.rtnagel.com/louboutin.php]louboutin[/url] aims to succeed will need more of a contact management system.
An effective contact management system for a small business should possess the following basic features.
Clear Presentation of all Relevant Information. Yes, the name, phone numbers, and addresses of all contacts are [url=http://www.rtnagel.com/airjordan.php]jordan pas cher[/url] essential. But they are only the beginning of the relevant information that a small business will need. In regard to customers of the small business, the types of additional information that are likely to be most relevant include: detailed records of all products or services purchased, further products or services the customer may appreciate, notes and information on transactions or projects with the customer (both those that are currently in progress and those that have been completed), names of the team member's who are directly dealing with the customer, notes on any feedback the customer provided or any special needs or preferences the client has expressed, and the like. In regard to individuals or companies that are actual or potential suppliers or partners of a small business, the types of additional information are likely to be most relevant include: the [url=http://www.mnfruit.com/airjordan.php]jordan[/url] specific services provided, the cost of those services, any notes on the transaction or points of importance for future transactions, and the like.
In addition to providing a format for gathering, recording, and viewing all of this type of relevant information about business contacts, an effective contact management system will also, of course, make it easy to edit and augment information as needed. After all, information about your business contacts is of little value [url=http://www.fayatindia.com/giuseppe-zanotti.html]giuseppe zanotti pas cher[/url] unless it is kept up to date.
Grouping and Filtering Capacity. Once all of the most relevant types of information about your business contacts have been recorded, you need to be able to access that information easily and to employ it intelligently. Contact management system makes this easy by allowing you to group information according to important categories and also to search that information using different filters.
Here is where small businesses will really begin to see the benefits of a first class contact management system, for it effectively eliminates all of the problem-scenarios that we considered earlier. For example, when you are able to group all of the customers who purchased a specific product, it is easy to customize your efforts at cross-selling or up-selling as well as to target promotional material.
But the benefits of easy grouping and filtered searching are not limited to dealing with customers. They apply equally to dealing with suppliers, subcontractors, and the like. Suppose, for example, that your business has a printing project it needs completed. A well designed contact management system will allow you to bring together all of the printing [url=http://www.sandvikfw.net/shopuk.php]hollister sale[/url] companies with whom you have done business, to review your notes on their performance and the record of the cost, and then to use this information to decide who you will use for the current assignment.
Installed Contact Managers vs. Software-as-a-Service Once the vital importance of an effective contact management system has been established, the [url=http://www.shewyne.com/peutereyoutlet.html]peuterey outlet[/url] next question to consider is what type of system to select. Should you purchase a product to be installed on your company's computer system or should you select a hosted, software-as-a-service option?
We regard the SaaS option as far superior, and here are just a few of the most important reasons why.
1- The cost of entry is always lower.
2- The total cost of ownership is generally either lower or very comparable when you include all of the costs associated with an installed software product (costs for hardware, time and man-power for installation, maintenance, upgrades, etc.).
3- With the SaaS option your contact management system can be up and running immediately.
4- All of your contact information, and all of your power to manipulate that information, is available from any computer anywhere--all you need is an internet connection.
5- You don't need to worry about losing your contact information if you lose your computer or if your system [url=http://www.jeremyparendt.com/Hollister-b5.php]hollister[/url] crashes. All of your information is safely and securely stored, and backed-up, on the SaaS provider's network.
6- With an SaaS provider, you are always able to receive help and service should you need it.
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