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Submitted : 2008-08-17 06:42:46Word Count : [url=http://www.rtnagel.com/airjordan.php]jordan pas cher[/url] 689Popularity: 32Tags: Marketing, Articles Making, Business, Internet, Money Making Articles.
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If you've been schooled on traditional copywriting, you [url=http://www.msc-sahc.org/moncler.asp]moncler doudoune[/url] know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: [url=http://www.1855sacramento.com/woolrich.php]woolrich bologna[/url] Whether a human buys it or not.
Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.
MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of [url=http://www.mansmanifesto.com]doudoune moncler[/url] personal interest.
FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of [url=http://www.orlando-apts.com/nfljerseys/]nfl jerseys[/url] the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.
YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.
HOW?
You must embrace this TITLE creation & traffic-building truth:
The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.
How to determine which keywords [url=http://www.vivid-host.com/barbour.htm]barbour uk outlet[/url] are rich and the right ones to use for your article?
You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. [url=http://www.vivid-host.com/barbour.htm]www.vivid-host.com/barbour.htm[/url] If you want to see what's on "Google's Mind" you can try one of their current [url=http://www.vivid-host.com/barbour.htm]barbour uk[/url] beta tools called "Google Suggest":
Whether you use a web-based keyword research tool or invest in one of the more advanced application level software [url=http://www.lcdmo.com/hollister.php]hollister co france[/url] keyword research tools, it's critical that you learn know how to do keyword research.
A "Good" vs. [url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url] "Bad" TITLE Example:
Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:
Bad TITLE Example:
"Top 9 Ways You Can Acquire Fractional Jet Ownership"
Excellent Keyword Rich Title Example:
Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet
Why is it more effective?
Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.
You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.
Two recommendations on what NOT to do:
1) Don't include garbage characters in your TITLE such [url=http://www.achbanker.com/home.php]hollister[/url] as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE [url=http://www.gotprintsigns.com/abercrombiepascher/]abercrombie pas cher[/url] of your article.
2) Do not engage in any search engine spam technique by having keyword rich TITLE that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.
YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:
If you want to maximize your results from any article marketing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!
The Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell
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