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This latest assessment from the search giant is based on a lot of research into the way our daily lives have changed thanks to new technology. Retail marketers have to pay attention to these growing trends and grow with them.
Because mobile phone use is growing, mobile marketing is becoming the tool [url=http://www.jeremyparendt.com/jimmy-choo.php]jimmy choo chaussures[/url] du jour, and mobile coupons are making a big splash in the mobile world. Mobile coupons have redemption rates as high as 20% and many find they are eight times as effective as e-mail coupons.
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Of course, mobile coupons have to be done in the right way, so they are seen as valuable to the recipients. For example, everyone likes saving money, but the lengths one is willing to go in order to do so varies. For example, the average business man or woman may visit a variety of bistros over the course of the week. If at around lunchtime she gets a "buy one sandwich, get the second half-off" coupon from one of her regular spots, this helps make the decision easier.
This is an example of what is known as "timed distribution." Sending out a lunch coupon late in the afternoon, or even at 1:00, is about as effective as advertising ice cream at 5am; that is, unnecessarily ineffective. Marketers will need a strategy that takes things like this into account.
Counting the redemption rate of the coupon will be important, and is fairly easy. Count the number of mobile subscribers who received the mobile coupons, and then count the number of coupons that were redeemed. That is the redemption number. But it seems like it would be easier, given all of the modern technology, to do something cooler with it, like find out who redeemed the coupon.
Thanks to today's tools for mobile coupons, it is possible to give each mobile coupon a unique code. Depending on what information is asked for in the mobile subscription, this can also give marketers interesting demographic information about redemption of the mobile coupons. While it is possible to get basic demographic information when people register for the coupons, by giving them unique codes (based on the customer's email address and mailing [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] address), it is possible to know who exactly is responding to which offers, and then customize offers to increase their interest in future promotions.
Last but not least, it is important to give a reason for customers to subscribe in the first place. Rather than repeat the same coupon to an email address that gets sent to a mobile number, send different coupons to each contact node, and it might be possible to get customers to subscribe to both channels.
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