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If you're a leader, employee, or volunteer of a non-profit or mission-driven organization with limited funding and resources, you've likely said more than a few (million) times you wish there was a way to wake people up, get their attention, connect with like-minded folks, and incite meaningful action. Maybe you've dared dream of making a real, lasting difference in your community, or in the world at large.
Now along comes "Social Media." For many, this overused phrase conjures up [url=http://www.rtnagel.com/louboutin.php]louboutin[/url] feelings of fear, overwhelm, technological anarchy, time [url=http://www.chinanna.org/E_GuestBook.asp]abercrombi[/url] suckage, and generational divides.
Please, don't let that be true for you.
Social media tools and resources ARE the inexpensive, viral, and action-inspiring answers to your most audacious wishes and dreams. And the good news is, you can use your passion and vision to transcend overwhelm and hype, and explode your reach and results.
Here are five easy ways to do just that.
1. Inspire Direct Action!
One of the best features of human nature - even (and especially!) in a shaky economic climate - is we want to GIVE. Most of us give what we can, when we can. So yes, you absolutely can ask for donations through social media.
Social-friendly applications like TipJoy, Tweet4Good, SixDegrees, ChipIn, and even PayPal make accepting on-the-spot donations easy for non-profits and mission-driven [url=http://www.mquin.com/saclancel.php]lancel[/url] organizations. Make it easy for people who want to give, and put one of these tools to use now.
2. Inbound Links/SEO.
Search engines change their algorithms all the time so people can't game the system. But here's what will stay true no matter what: If there are links to your site from a highly-trafficked place of authority, and you regularly publish keyword-thoughtful content in those places, your search engine placement will improve.
As of this writing, Facebook is the fourth most-visited website. Five of the top ten sites are social media. Twitter is #36 and climbing fast. Get the picture?
3. Monitor and Engage.
Twitter Search makes it easy to find people talking about the topics relevant to your organization right now, and to join the conversation. Don't want [url=http://www.mnfruit.com/doudounemoncler.php]moncler[/url] to search right now? Applications like TweepBeep and Tweet Later monitor keywords and send you digest emails.
Meanwhile, Facebook Social Ads tap into the incredible treasure trove of information people publish about themselves. It's easily the most valuable marketing database on Earth - Microsoft invested $240 million for a 1.6% stake in Facebook in 2007, and news sources like NBC and the New York Times estimate Facebook's value at $10-15 billion.
4. Leverage.
Most people aren't looking to do more work. In fact, they're looking to do less - or the ever popular "do more with less." Facebook and Twitter are built for just these purposes. Sure, you can get lost in [url=http://www.louboumaterialistanyc.com]louboutin[/url] the depths that they offer, but you can also simplify your work with them.
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5. Crowdsourcing.
One of the under-used secrets of marketing is that your Ideal Audience will tell you exactly what they want from you. All you have to do is ask them! This old adage holds true in the social media realm, too - in fact, it's even more powerful, because the response can be immediate.
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So those are five ways for non-profits to use Twitter, Facebook, [url=http://www.thehygienerevolution.com/barbourparis.php]barbour[/url] and other social media resources to boost awareness, raise funds, and rally [url=http://www.mxitcms.com/tiffany/]tiffany[/url] advocates. And by the way ... if you're part of a for-profit business, everything in this article still applies - even the bit about accepting money. If you're not ready for a complete merchant account solution like [link widoczny dla zalogowanych] PayPal and Amazon can both take care of you.
5 Ways Non-Profits Can Powerfully Use Facebook, Twitter, and Social MediaArticle Summary: There's a bit of a chicken-or-the-egg situation with social media these days. Many people don't want to dive in until they see proof it can work for their organization, but they need to dive in before they can see that proof. To make it as easy as it can [url=http://www.mnfruit.com/louboutinpascher.php]louboutin[/url] be, this article reveals five easy ways for non-profits (and for-profits, too!) to confidently jump on the social media bandwagon.