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You can cut Advertising and Marketing Costs - Online advertisingis not only more efficient, but it is often less expensive thantraditional advertising. After sales training expenses can alsobe reduced by utilizing online seminars, training videos andtutorials.
In virtually all cases, Yes.
Is adopting an eBusiness Solution worth the effort?
The rapid growth of the internet commerce in recent yearspresents established small businesses with a serious dilemma. Onthe one hand, they can stick with the business model that hasworked for them for the last number of years. On the other hand,they can make [link widoczny dla zalogowanych] the [link widoczny dla zalogowanych] shift to serious eBusiness.
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You can reach Local Customers and Prospects more effectively -Until recently, companies offering a product or service to localcustomers could not see the benefits of having an onlinepresence. But as more and more people become comfortable withusing the internet instead of traditional advertising sourceslike classified ads or yellow pages, having an aggressive webpresence makes better business sense even for local companies.This may also offer a springboard to developing new marketsfurther afield.
Finding the right eBusiness Solution
It is like any other investment in your business. Somebusinesses look at the cost of [link widoczny dla zalogowanych] upgrading production equipment orof renovating their office or retail space and decide it issimply not worth the cost. They decide the future is toouncertain to risk moving ahead, so they opt to tread water untileither circumstances change, or they simply cannot continue anylonger in business.
In this sense, choosing to stay abreast of technological changesis a business necessity. And these days, deciding to getinvolved with eBusiness is the most important technologicaldecision many current businesses will ever make.
Every business is unique, so every business will require aunique eBusiness solution. Chances are most small businesseswill not have the resources inhouse to make the move. In thatcase they should find an eBusiness solution provider that takesa comprehensive approach to each situation. Rather than offeringa pre-packaged program, they should be able to look carefully ata business and make recommendations based on its specific needs.That includes the ability to provide staff training and ongoingsupport long after the initial system is put in place.
Are the short term difficulties involved in making thetransition to eBusiness [link widoczny dla zalogowanych] worth the effort?
Here are some of the more important advantages of moving toeBusiness.
But shifting to eBusiness may involve committing substantialresources to developing a [link widoczny dla zalogowanych] new game plan. That usually meansrefining product lines to make them [link widoczny dla zalogowanych] easier to sell online,upgrading computer systems and websites, and training personnelat all levels to be more web savvy. [link widoczny dla zalogowanych] It also means developing orhiring staff to handle the administration of new marketing,sales, and delivery systems, and working with outsideconsultants and service providers to handle the technicalaspects of the new program that cannot be handled by your ownpeople.
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You can cut Communications and Telephone Costs - While the costsof voice communications using long distance telephone serviceshave been coming down rapidly over the last few years, switchingto an eBusiness model offers the possibility of totallyeliminating many of these costs. Of course there is traditionalemail. But beyond that, there are systems like "Live Help" wherecustomers can chat live with support or sales staff. And themost recent development is VoIP (Voice Over Internet) whichpromises to completely revolutionize telephone service.
You can develop a more cost-effective Communication andMarketing Strategy - The most obvious advantage of "upgrading"to eBusiness is that it gives you a vital web presence. In anupgraded "eBusiness environment" your company web site becomesthe focal point of your [link widoczny dla zalogowanych] communications and marketing strategy.And in an [link widoczny dla zalogowanych] era when an increasingly large number of people areusing the web as their first source of product and serviceinformation, "being there" 24/7 is extremely important.
Advantages of eBusiness
Choosing to stand pat is usually much easier in the short term.But in the longer term this almost certainly means they will beleft behind by technology, and lose many of their most importantclients to [link widoczny dla zalogowanych] more aggressive competitors.