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Two Primary Ways Of Writing A Sales Letter That Works!
In June of 2005, I became a freelance copywriter. Since that time, I've worked with 65 different clients. I've written three or more projects with some [link widoczny dla zalogowanych] clients. Other clients have been working with me for longer than two years. So I've been able to observe what works and what doesn't.
After trying a number of different approaches, I've concluded there are two primary ways of writing a sales letter that works.
Method #1: Create the best letter possible.
The majority of clients want the "best" sales copy possible. They don't want anything less than this.
A client like this will ask [link widoczny dla zalogowanych] me to go through endless [link widoczny dla zalogowanych] edits [link widoczny dla zalogowanych] and revisions. He will tweak words throughout the letter. He will change his mind more often than he changes clothes.
A client like what I've described is convinced that a long, drawn-out editing process will produce the best [link widoczny dla zalogowanych] sales copy possible.
But let me pose a question. How do we determine [link widoczny dla zalogowanych] what is "best?" Is it based on our own opinion -- or the market's opinion?
A client who [link widoczny dla zalogowanych] tries to create the "best" sales copy possible is convinced [link widoczny dla zalogowanych] he knows what's "best." And so he continues editing for days -- even weeks -- thinking he's making a difference. When, for more details visit to [link widoczny dla zalogowanych] really, his work is counter-productive.
Think about it... is one word way down on page 12 going to appreciably change the conversion rate or how prospects react to the product or service being sold?
Not really.
Here's my opinion: Neither you nor I know what's "best" when it comes to writing copy and converting prospects into customers.
We are only armed with educated opinions.
Those opinions are only validated once the letter has been put to the test.
With that in mind, let me show you...
Method #2: Create a letter that's "good enough."
This second method is completely different than the first. It acknowledges up front that all we [link widoczny dla zalogowanych] have are [link widoczny dla zalogowanych] educated opinions. This assumption leads us to create a sales letter that's good enough so we can then test it to see how the market [link widoczny dla zalogowanych] responds.
Using this somewhat controversial approach, for more details visit to [link widoczny dla zalogowanych] you can write a strong sales letter that hits all the key selling points and makes a noble effort to win customers to your product or service.
Of course, you will probably want to do some minor editing, but not too much. Because your goal is to get the letter out there to see how well the market responds.
So. We've got a good [link widoczny dla zalogowanych] enough letter, we send prospects to read it, and we see how well it works.
But it doesn't stop there. The next step is to test various elements to see how they affect conversion -- for better or worse.
Of course, the idea is to improve the letter by degrees, based on the actual response rate, [link widoczny dla zalogowanych] until you have a letter that is truly great.
So... which method do you subscribe to? Which [link widoczny dla zalogowanych] one should you be using?
The first method is for writers/clients with big egos. They are convinced their way is best. They believe the greatness of a letter is determined by how much they love it.
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Submitted : 2009-01-29 05:00:51Word Count : 531Popularity: 111Tags: Sales Letter, [link widoczny dla zalogowanych] Letters, Business Writing, Sales, Writing, Business.
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