Guild Wars Guild

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Using brain scans, researchers have shown that the nucleus accumbens, an area associated with pleasure and reward, lights up as people consider a purchase, while the insula, a structure that plays an essential role in pain, is initiated when they think about the cost. The two brain areas compete with each other to determine whether you will purchase something.
Purchasing a lot in one store can decrease your sensitivity to the pain of cost. You hit the what-the-heck effect: You have spent $200; what's another $20 for a T-shirt? Try going to multiple stores for different purchases.
A retail [link widoczny dla zalogowanych] [link widoczny dla zalogowanych] tactic we should be wise to, is buying something for $29.99 because we tend to discount it to $20 instead of $30. The anticipation of getting a good deal is what drives us toward the cash register, not the object itself-and as a result, we end up with stuff we don't particularly want. If paying for goods causes pain in the brain, credit cards are aspirin. Unfortunately, cards also create bigger headaches later on. Using cash is the number one antidote to overspending, according to experts. If you do pay with a credit card, beware of the trap I've already got this debt, so it doesn't matter if I add more on.
The mall has been blamed for killing America's main streets, stealing business away from mom-and-pop shops. But now malls themselves may be on the endangered list. But with so many of us now depending [link widoczny dla zalogowanych] on these places to socialize, de-stress, even exercise, what can we do when the local mall is shuttered?
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