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Avoid confusing your reader with your copy. Always write as if you're talking to only one person.You use the word "You" and not "they" because it's all about the person who is reading the copy at that moment. The reason you do that is because you want the reader to feel that they are important, and also like you are speaking directly to him, or her. He/she will feel the strong connection with you and start imagining how the product will solve their problem. People will only buy from you when they feel a relationship with you. There are many emotions involved, and a lot depends on your product and market, but generally speaking that is what [link widoczny dla zalogowanych] you want to achieve.

The AIDA concept is an [link widoczny dla zalogowanych] important writing guideline you would be well-served to learn about. It should take your reader through a series of emotions by first grabbing their attention, then getting them interested, creating a desire and finally taking them to the action. If you need to take a lot of space to say what you need to say, then by all means do it. Make sure you answer all their questions beforehand [link widoczny dla zalogowanych] so that they have no hindrance in taking action.

These copywriting tips are just the tip of the iceberg, but we hope they will help you have a better understanding of what's involved with effective copy. There are no shortcuts to writing copy that works, but that should not deter you from striving to improve. If you're just a beginner, then try to look at all things in terms of what they benefits are as opposed to [link widoczny dla zalogowanych] the features. Do your bit of learning, keep yourself updated with the industry knowledge and be aware of the common copywriting mistakes that people make.
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